Hollister is a division of Abercrombie & Fitch aimed at the 14 to 18 year old demographic. The clothing line is based on the mythical history of an industrious Southern California drifter named John Hollister, and the stores are designed to look like old-school beach shacks. The label manufactures fun, classically stylish clothes with a laidback SoCal vibe: polos, henleys, fleece, outerwear, low-rise jeans, underwear, flip-flops, fragrances and more. Clothes are designed and fitted for "Dudes" and "Bettys," and items are often named after beaches and other regional areas.