The Silver Screen
Spurlock Sells Out With 'The Greatest Movie Ever Sold'
Morgan Spurlock, who also directed 'Super Size Me,' takes a small bite into of advertising in modern media.
Morgan Spurlock's new documentary, The Greatest Movie Ever Sold, has a great deal in common with the film that put Spurlock on the map, 2004's Super Size Me. In both, Spurlock has one point to make—a point that's crushingly obvious and not particularly brave, shocking or controversial—and spends the entire movie making it over and over again. Just as Super Size Me made the earth-shattering case that eating every meal at McDonalds is bad for your health, The Greatest Movie Ever Sold tackles the world of product placement in movies and TV shows, and the prevalence of advertising itself in American culture. The movie's gimmick is that Spurlock is attempting to pay for his movie entirely with product placement deals—so the film itself consists…
